Do I Need Insurance SEO?

Insurance search engine marketing is also called insurance search engine optimization and insurance SEO. These terms all refer to optimizing your website to improve its ranking on the search engine results pages. Successful strategies utilize on-page and off-page tactics to do this.

On-Page SEO

On-page tactics refer to steps taken on the website to ensure search engines can find and index the site correctly. These include:

  • Making the agency value proposition easy to find and understand. Use the business name as well as a top keyword phrase as an H1 tag.
  • Optimizing the content on each page. Use a specific long tail keyword phrase and related keywords.
  • Ensuring each page has an optimized page title, meta description and meta keywords.
  • Using a variety of content mediums, such as videos and blogs, that are optimized.

Free tools offered by Google and a variety of third-party vendors can help you perform a baseline for keyword analytics.

Off-Page SEO

Off-page tactics refer to steps taken off the site that can improve website performance by moving to the first page of search engine results. These include:

• Social media marketing
• Link building
• Guest blogging

Promoting your website correctly and improving its ranking is crucial to successful marketing campaigns. Proven insurance search engine marketing strategies include on-page and off-page tactics. Professionals specializing in the insurance industry can help you target your audience for the best performance.